Wednesday, 17 June 2009

Juicer extraordinaire turned designer

Sooo apologies for the lack of posting recently but I had a lovely weekend at my sisters with all the family over, a big BBQ and some lovely long walks in the woods :) It was great but back to reality!

Just saw on the Guardian website that Philippe Starck, best known for the 80s phenomonon Juicy Salif Alessi juicer, has collaborated with Scottish label Ballantyne to create his first ever collection, which was shown in Florence 2 nights ago.

According to Lizzy Davies of the Guardian, Starck doesn't want you to look at his clothing as 'Fashion', but as something beyond it.

"The public will take maybe three years to ­understand the concept. It's not ­ fashion. We won't be very big in the newspapers. The clothes are non-­photogenic. But intelligent people will know to discover us."

Starck aims to show how sustainable, contemporary clothing can be wearable, but says that he is not "idiotic enough to do fashion".

Somehow I feel that this isn't enough to convince the fashion elite that this is anything different from, say, Hussein chalayan , or Martin Margiela, who produce revolutionary designs which could be classed as pieces of art more than fashion garments.

I can't find any pics of the collection yet, other than the small one on the Guardian website. You can read the article here.

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